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Tourists follow signposts, so a large car park on Solstice Park and a shuttle bus to the town centre for the Museum would sort that.
As to chain stores and fast food joints - Glastonbury's High Street is peppered with small independent shops.
Given Amesbury's twin heritage as both the nearest town to Stonehenge and the Arthurian connection (Guinevere supposedly came to the Abbey when she fled Camelot, didn't she?) then I think the same model could work here.
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simon
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