Amesbury needs to embrace its history as the last stopping-off point before embarking on the journey west across the bleak and forbidding (in Winter) or vibrant and welcoming (in Summer) Plain, and understand that its primary - if not sole - attraction to visitors is Stonehenge.
The Stonehenge Tour bus, which runs from Salisbury to Stonehenge doesn't even STOP in Amesbury - yet it drives up the main street en route. Look:
http://www.thestonehengetour.info/route.shtml
If Amesbury wants to halt its seemingly terminal decline it needs to reassess its priorities, stop hating Stonehenge for the traffic chaos it brings and decide to reinvent itself as a destination of choice for the almost 1m tourists who visit only a tiny fraction of the World Heritage Site each year.
--
simon
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