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Much as I wanted it to be something (else) I could bash Windows for, it seems most of the responsibility is down to the USB device manufacturers, who are failing to incorporate (admittedly non-mandatory) USB serial numbers into their products.
A good example is my recently-acquired Garmin Forerunner 305, a GPS device which is a brand new product to market. OK, it's a minor inconvenience to have to plug it into the same socket each time, but not having a USB serial number seems a crass omission given how cheap electronic serial numbering is. The damage this omission may do to the product's reputation amongst people less capable of, or inclined to, working out why it behaves like that could well be far more than the cost of implementing it.
More info, and a discussion, here.
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