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Well, basically school dinners in the UK are a pile of crap and he tried to do something about it by starting a project to do proper cooked food in schools in Greenwich.
The kids wouldn't touch anything apart from the existing offerings of warmed-over turkey twizzlers, chips, pizza and burgers at first - and complained when they were taken off the menu in favour of JO's alternatives.
He showed the hardcore objectors what mechanically reclaimed meat actually meant (by whizzing up a chicken carcass and skin in a blender), and also got the kids to prepare and cook some real stuff for themselves.
Now they have changed their minds and have gone right off the cack previously served. As a result, parents and teachers have seen a great improvement in behaviour and a reduction in the need for kids to use asthma nebulisers.
ADHD (just a label for an ever-increasing collection of disparate symptoms) is probably caused in part by the huge amount of chemical additives in kids' food, and Ritalin probably only works because - as an amphetamine derivative - it suppresses appetite and so the kids end up eating *less* of the crap that caused the problem in the first place.
You don't have to like him, but this (and his "Fifteen" restaurant project) are genuinely worthwhile and he's got to be commended for having the guts to try and do something rather than just sit on his arse.
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simon
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